PARADISE WOW BY FREIZEIT
NON Berlin (Asia contemporary art platform) organises the exhibition Paradise WOW by FREIZEIT. NON Berlin’s second ‘CO LA BOR’ residency group, FREIZEIT have been working together at NON Berlin’s studio since November 2015. From the 19th- 26th of February they exhibit their final work in NON Berlin’s gallery space.
Casual Collisions, Reminders of Nature, Mood Enhancements, Circuit Tasking. These recent office design principles are infiltrating daily life.
Paradise WOW is a reflection on office design trends which promise to maximise productivity while minimising the necessity of ever leaving the workplace. ‘Paradise WOW’ presents desk installations designed to help employees overcome human limitations.
Global corporations like Google, Lego and YouTube have spent significant sums of money on extreme office remodelling, with aspirational startups following suit. Such designs have turned cubical monotony into multidimensional dreamscapes. Step through the door and you are transported to a scenic retreat; colleagues are traversing the rock climbing wall or hanging out in the grounded hot air balloon. In this all-in-one environment work and leisure are seamlessly combined.
The escalation of office perks bolster the illusion of endless productivity and wellbeing while employees become completely immersed in the company’s lifestyle. The new work/leisure balance trend is trickling down to affect larger culture, transforming our expectations of what exactly work entails.
Paradise WOW’s desk installations attend to individual productivity and are assembled in a work/leisure circuit. The installation outlines a dystopian scenario in which productivity centred trends are used to turn employee’s personalities and their subjectivity into company assets.